Brand Identity: What’s Your Favorite Color?

“What’s your favorite color?” our enthusiastic preschooler asks for the third time within the past hour.  His weekly field trip to the library’s Storytime and the Rainbow Bus inspires him.  Our replies cause him to smile and enthusiastically respond, “Mine is blue!”  Then, he joyfully heads on his way to join his Toy Story friends […]

Best To Do List App: Wunderlist

The best to do list app in my world of work continues to be the Wunderlist app. My day job is filled with hundreds of tasks and immediate next steps as I work to strategically frame, build and implement the comprehensive integrated marketing plans for my clients.  I cannot afford for a single item to […]

Things To Be Thankful For

Even when a perfectly scheduled day-trip spirals into an overnight stay in the wintery Windy City A seamless air travel itinerary that operates as scheduled can still generate stress within some people.  Interrupt their regularly scheduled programs with delays or cancellations; an array of behavior will appear. I recently experienced my own perfect storm in […]

Starting a Blog: Who and Why?

Starting a blog:  Who and Why?  Yes, these two questions have been running through my mind for awhile. A few years ago, I launched a hobby blog that became a repository of work-at-home, home-based business ideas for my family and friends to review and consider.  A personal blog has just recently entered my mind as […]